An occasional blog to accompany the business news on BBC Breakfast.

Monday, July 31, 2006

Motives

Mike Marshall (via the Breakfast website):
Ethical products should compete on the basis of quality. The "buy me I'm ethical" line creates a perception that the product is inferior, which is counter-productive:

Jerry:
Products need to be high quality as well as ethical. I would not buy fair trade ice cream unless it tastes delicious as well.

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