An occasional blog to accompany the business news on BBC Breakfast.

Monday, July 31, 2006

The price is right?

Many of you - by text on 83981 or through the Breakfast website - asked about the price of ethical goods.
==============

Anon:
Is the extra price just profiteering? I think the difference should be pennies.

Jerry:
I believe the difference should be pennies. For B&J's fair trade vanilla, the price is the same as all our other flavours.

Anon:
How can consumers know that the extra they pay (for ethical goods) is going to where the retailer is saying?

Jerry:
I believe customers need to be in contact with businesses and demand answers.

Anon:
How can we be sure that companies are as ethical as they claim?

Jerry:
Companies need to be judged on their actions and not their rhetoric. Ask them what they're doing and ask them for verification.

Les Unger, Herts:
If you were losing business to others, would you consider using less sustainable sources to reduce your prices?

Jerry:
I firmly believe there will be more business going to the purchase of ethical products. Over time any price differential should disappear.

0 Comments:

Post a Comment

<< Home