An occasional blog to accompany the business news on BBC Breakfast.

Monday, July 31, 2006

Think local, act global

Eamonn Doyle:
Your company's move into foreign markets (means) you are now a major polluter contributing to global warming as the environmental cost of the movement of goods ... is extremely high. Do you recognise this as a problem and if so how are Ben and Jerry's going to tackle this?

I think that is a problem. B&J's has a commitment to reduce energy usage by 10% by the year 2007. In addition, we use all green energy for manufacturing in Europe. We've undertaken a climate change initiative to help educate and train young people to do campaigning in the UK and the Netherlands.

Specifically on the global movement of goods ...

Manufacturing ice cream in Europe for sale here rather than shipping it from Vermont has been a key decision.


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