An occasional blog to accompany the business news on BBC Breakfast.

Monday, July 31, 2006

Think local, act global

Eamonn Doyle:
Your company's move into foreign markets (means) you are now a major polluter contributing to global warming as the environmental cost of the movement of goods ... is extremely high. Do you recognise this as a problem and if so how are Ben and Jerry's going to tackle this?

Jerry:
I think that is a problem. B&J's has a commitment to reduce energy usage by 10% by the year 2007. In addition, we use all green energy for manufacturing in Europe. We've undertaken a climate change initiative to help educate and train young people to do campaigning in the UK and the Netherlands.

Declan:
Specifically on the global movement of goods ...

Jerry:
Manufacturing ice cream in Europe for sale here rather than shipping it from Vermont has been a key decision.

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